In March of 2013 the Metropoulos family acquired Hostess Brands LLC, Daren was an integral part in quickly orchestrating one of the most successful brand re-launches in consumer products history. The return of the Twinkie was a national news phenomenon. Within nine months of the company’s bankruptcy, Hostess Brands was totally transformed, operating with four factories and returning all of its iconic products such as Twinkies, Cupcakes, Ho Hos, Donettes and Ding Dongs to shelves nationwide on July 15th, 2013. Hostess Brands is now poised for success and sustained growth heading into 2014 and remains one of the most popular brands in all of America.
Pabst Brewing Company is North America’s largest privately held beer company. Daren has overseen PBC’s extensive organizational and operational restructuring, including the formation of a world class management team and the reopening of company headquarters in Los Angeles, CA.
Pabst Blue Ribbon continues to be one of America’s fastest growing consumer products and the only American lager growing in all 50 states. Pabst has become a part of pop culture with an extremely loyal fan base and very passionate following on social media. Daren and his brother Evan work with the management team to execute the strategic vision and investments needed to develop PBC’s brand portfolio, new product innovation, international growth, and new marketing and sales initiatives.
Prior to PBC, Daren spent a decade working for his father’s acquisition and management business, Metropoulos & Co. He played an important role in restructuring the food conglomerate Pinnacle Foods in 2005, as well as successfully developing marketing programs and implementing sales strategies that reenergized iconic American brands — such as Chef Boyardee, Ghirardelli Chocolates, and Hungry Man dinners.
Daren continues to evaluate acquisition opportunities in a variety of industries through the Metropoulos & Co. entity.